Macy's The Cellar - Holiday Collection
Created for Macy's "The Cellar" brand, this collection is a fun take on Christmas. Focusing on holiday lights and the theme of the elf, we added in cute holiday phrases and playful interactions between the elves. As the first collection I completed at Macy's, I learned how to design and curate a full collection while also gaining an understanding of the design process in a professional setting.
Completed for Macy's | 2021
Defining the Project Scope
For this collection, the design team received direction to build out a collection using Christmas lights and elves as the primary motifs. This is a collection that Macy's does every year, so we had fun adding new elements and designing something that felt different from years prior.
As the primary designer on this project, I created the concepts, pattern illustrations, presentation renders, and spec sheets for the products. I also helped edit the artwork and collaborated with our vendors to ensure correct quality and design execution before the collection went into production.
After ideation sketching and brainstorming, I created a set of 2D renders to help visualize and present the collection in the early stages of development.
From Sketch to Spec to Sample
Once the collection was confirmed, I took the sketches and sent dimensions to the vendor. From there, I reviewed all samples for quality before approving for production.
Designed as a fun conversation-starting piece, this Santa serving platter has a removeable moustache dip bowl for easy cleaning and a touch of novelty.
Perfect for serving holiday appetizers, this lightbulb serving platter has four figural bowls and a convenient handle integrated into the design.
I helped create the decals for these salad plates featuring mischievous elves getting into the Christmas spirit.
I helped create the decals for these stackable mugs where the four mugs are stacked to reveal a fun Christmas scene.
Reminiscent of lights wrapping around a Christmas tree, I designed the decals for this holiday drinkware to evoke the charm and tradition of decorating the tree.
Felt Table Linens
This figural felt table runner, set of lightbulb coasters, and snowflake placemat were designed to add a pop of color and elevate a more casual holiday tablescape.