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Macy's The Cellar -Southwest Collection

This was a capsule collection created for Macy's "The Cellar" brand and with a limited SKU count, we had to get creative in curating a smaller collection that still made a big statement. With fun figural touches and multifunctional elements, we expanded on the usability and practicality of the collection while still maintaining a touch of novelty.

Professional Project 

Completed for Macy's | 2022

Defining the Project Scope

Before starting development, the design team received direction to create a collection centered around Southwest-inspired dining. With the understanding that the customer for this brand loves novelty, we centered the collection around the primary motif of the cactus and sprinkled in some bright accent colors and natural materials to ground the Southwest look. 

My Role

As the primary designer on this project, I created the concepts, pattern illustrations, presentation renders, and spec sheets for the products. I also worked with our vendors to source completer items to curate a full and interesting assortment and reviewed all samples for quality and design execution before production began. 



After receiving the Southwest design direction, I sketched a variety of ideas for Southwest-inspired serveware and novelty accessories for the table.



From sketch to vector - I experimented with a few different icons and illustration styles before landing on the shaded cactus.


Concept Development

After ideation sketching and brainstorming, I created a set of 2D renders to help visualize and present the collection in the early stages of development. 


Final Collection

Mortar & Pestle

Perfect for guacamole, I designed this simple and modern mortar and pestle set to fit in nicely with the rest of "The Cellar" collection, while also tying in with the Southwest trend. 


Cacti Salt & Pepper

Customers who shop "The Cellar" brand at Macy's love figural pieces. Shaped like cacti and complete with the detail of the flowers, I designed these cute salt and pepper shakers to add a fun accent to the table. 

Taco Tray

Designed with multi-functionality in mind, this tray has a separate, removeable insert for holding tacos. The cactus handles add a touch of novelty and tie back to the Southwest theme.


Tom Collins

I illustrated and designed the pattern for these Southwest-inspired Tom Collins glasses. Complete with a fun cactus stirrer, these glasses add a touch of whimsical novelty to the table. 

Salad Plates

The perfect addition to your Southwest table, I helped select and edit the artwork for these fun cactus salad plates. 

Collection Completers

I sourced and modified a few additional items from our vendor base to curate a full assortment.

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