Macy's The Cellar -Valentine's Day Collection
Inspired by Valentine's Day candy hearts, this pastel-colored collection includes serveware, food prep, and cookware items. As the largest collection I've worked on at Macy's, I learned how to collaborate across multiple teams to ensure everyone's vision was represented in the final designs.
Completed for Macy's | 2023
Defining the Project Scope
The goal for this project was to create a cohesive collection that spanned three different business categories, each with different teams who had a different vision for the collection. I started by brainstorming and creating mood boards with different themes and color palettes and was inspired by Valentine's Day conversation hearts for the theme that was selected.
As the primary designer on this project, I created the concepts, pattern illustrations, presentation renders, and spec sheets for the products. I also collaborated with multiple teams across Macy's to ensure agreement on the design direction, as well as our external vendor partners to ensure sample quality and design execution.
I started off by exploring a variety of unique figural items that could anchor the collection.
Pattern & Illustration
Alongside form development, I also worked on creating candy heart inspired patterns that could be applied as decals to items across the collection.
After ideation sketching and brainstorming, I created a set of 2D renders to help visualize and present the collection in the early stages of development.
Heart Lazy Susan
Perfect for serving small Valentine's Day treats, this Lazy Susan server has removeable heart bowls for easy cleaning.
Heart Handle Board
Ideal for Valentine's Day desserts or charcuterie, this wood board has heart handles to add a touch of novelty.
Candy Heart Coasters
Inspired by Valentine's Day conversation hearts, these coasters add a pop of color and novelty to the table with cute sayings.
Featuring a "levitating" second tier to add visual interest, this heart shaped server is perfect for Valentine's Day sweets.
XOXO Cookie Jar
A mixed-materials cookie jar with a novelty heart knob and XOXO decal.
A set of two stackable mugs and stemless wine glasses designed as giftable sets for Valentine's Day.
Heart cocottes and a patterned tea kettle perfect for cozy Valentine's Day meals.
I designed the patterns featured on these towels, oven mitts, and aprons to complement each other and add a pop of color to the kitchen.
Paring knives, food storage containers, a spoon rest, and two trivet options round out the collection and are perfect kitchen accents for Valentine's Day.