Macy's 'The Cellar': Holiday 2022 Collection

Created for Macy's "The Cellar" brand, this collection is a modern and fun take on Christmas. Focusing on holiday lights and the theme of the elf, we added in fun holiday phrases and playful interactions between the elves. As the first collection I completed at Macy's, I learned how to design and curate a full collection while also gaining an understanding of the design process in a professional setting.

Professional Project - 6 Month Timeline

Completed for Macy's

Fall 2021