Macy's 'The Cellar': Southwest Collection
This was a capsule collection created for Macy's "The Cellar" brand and with a limited SKU count, we had to get creative in curating a smaller collection that still made a big statement. With fun figural touches and multifunctional elements, we expanded on the usability and practicality of the collection while still maintaining a touch of novelty.
Professional Project - 6 Month Timeline
Completed for Macy's