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Macy's 'The Cellar': Southwest Collection

This was a capsule collection created for Macy's "The Cellar" brand and with a limited SKU count, we had to get creative in curating a smaller collection that still made a big statement. With fun figural touches and multifunctional elements, we expanded on the usability and practicality of the collection while still maintaining a touch of novelty.

Professional Project - 6 Month Timeline

Completed for Macy's

Spring 2022

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